The Dallas Cowboys Cheerleaders will switch out one of the iconic blue stars from their uniform for a pink star for the game. Thanks to a partnership with New Era, these survivors will each wear special Chiefs -themed breast cancer awareness hats during those ceremonies. In addition to the live entertainment, much of Western New York will be "going pink," including the Falls themselves, which will be illuminated pink to help raise awareness for the cause. Additionally, Ticketmaster is printing pink tickets throughout the month to show its support for the cause.
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ZTA will have informational displays at four locations inside the stadium. Players, cheerleaders and Viktor the Viking will be in attendance. Women undergoing breast cancer treatment and their caregivers will hold the Texas Flag and the Anthem singer will be Lyle Lovett. More than ZTA members in pink will assist in unveiling the flags and large pink ribbon on the field during the anthem.